The Club at the Trees
for Godrej Properties

Brand Identity, Visual Language & Signage 

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THE TREES

The Trees is probably the only project in Mumbai which can make the enormous promise of close proximity with Nature.
It’s also the place which beautifully blends the longing for a holistic living with the affinity people have with the brand Godrej.
Our promise of modern design, simplicity, growth, and holistic living already puts us on a pedestal compared to other projects.
The promise that’s already loved by the existing inhabitants and prospective buyers.
The promise which must be the foundation for the identity of The Club at The Trees.

The Idea : Branches

The Club is an extension of The Trees. A literal as well as a figurative branch of The Trees.
A place where people can grow through diverse experiences, and activities.
A place where people can relax, refresh, and rejuvenate just like how one feels under the canopy of trees.
Hence, it’s important to leverage and sustain the symbology and ethos of Trees.

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Chingum Identity